#1: After the War,
I Could Really Use A Cigarette

Following the Great War, Edward Bernays and his contemporaries use the power of propaganda to forever change marketing, and all of western culture.

#2: the revolution will not be televised, it will be sold

Previous propaganda techniques struggle to work with the boomer generation in a period of social unrest – until Madison avenue has a breakthrough.

#3: The Sound of One Hand Clapping

Propaganda helps usher in a new form of tribalism and the modern culture war.

#4: you have my permission to believe what i say

Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore?

Social media creates an environment where propaganda becomes our default mode of expression because everyone is a brand.