SEASON 1

We wanted to understand how propaganda became a dirty word.

We’ve been taught that propaganda sells war and tyranny, not car insurance or breakfast cereal. We like to believe it’s something sinister and foreign. Something other people fall for.
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But that’s a lie – one that’s been running for over a century. And it’s led to a collective blindspot about how propaganda shapes our lives every day. Today, we live in a culture of consumerism, polarization, isolation, and distrust. In a world of salesmen, everything is propaganda. Even you.

#1: After the War,
I Could Really Use A Cigarette

Following the Great War, Edward Bernays and his contemporaries use the power of propaganda to forever change marketing, and all of western culture.

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#2: the revolution will not be televised, it will be sold
Previous propaganda techniques struggle to work with the boomer generation in a period of social unrest – until Madison avenue has a breakthrough.
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#3: The Sound of One Hand Clapping

Propaganda helps usher in a new form of tribalism and the modern culture war.

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#4: you have my permission to believe what i say
Our discomfort with propaganda puts us on a quest for authenticity, but do we even know what that means anymore?
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#5: everything is propaganda, even you

Social media creates an environment where propaganda becomes our default mode of expression because everyone is a brand.

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